An unpleasant moment for entrepreneurs occurs more often than it should. Someone asks for your business card, and you hand it over. They say, “Great, I’ll check out your...
1. Customers cannot complete transactions Customers expect an end-to-end experience on your website. They want to initiate and complete an entire transaction from initial thought (e.g., “Hey, I need...
1. Add a Link to Cool Information. Did you just read an interesting article in the newspaper, a news item on an industry site or even a “fun” story that has nothing to...
1. Website testimonials You’ve likely read that the value of website testimonials has decreased over the years. Sure, as consumers, we’re guarded against any positive quote that appears...
1. Pricing Pricing was the leading issue for consumers in their online purchase decisions. Transparency and accessibility are key for the online retail world, since comparative shopping is drastically...
Squeeze page. For independent service professionals, it’s vitally important that you begin to build a list. In order to do that, you need to offer something of value to entice your...
You stop being invisible. I’m not trying to be flippant, but by creating a website you stop being invisible to the people trying to find you online. More and...
Shopping Cart Create the product in the cart Upload image of product Write autoresponders Add product to any related autoresponders Add product to related products – an upsell in the shopping cart...
Get Curious. Take your online marketing to the next level by developing a genuine curiosity in people. Try to put yourself in your customers’ shoes. I ask myself things like: I...
