« Your business needs to be on Twitter. » It seems like all the small-business-marketing publications tell you to do it. But how will Twitter help you improve your small, local business?...
Deciding on a small business that is right for you can be overwhelming when you consider the vast array of opportunities that are available today. To reach your goal, take the time...
The new year is just around the corner and I couldn’t be happier to bid farewell to 2011. It wasn’t an easy year for businesses—big or small—and its departure won’t be...
Write Well. All the tools in the world won’t help if nobody reads your tweets, posts, pitches or press releases. Josh Ochs, a social media guru in Los Angeles, says,...
1. People like free stuff Give potential customers the opportunity to try your products and services before they purchase them. If you don’t have a free...
You stop being invisible. I’m not trying to be flippant, but by creating a website you stop being invisible to the people trying to find you online. More and...
Five (5) Ways To Orient Yourself To A Happy Goodbye: Beware the barrenness of a busy life (Socrates). Business builders, even those whose start-ups have grown long in the tooth, are...
(Lack of) leadership. Management has lost command and control. The company becomes a group of people working under the same roof but rarely, if ever, rowing the same boat. I’ve seen this...
Twenty-seven ways you can mess up in small business means 27 ways you can learn something and do better the next time. You don’t build success on success...
