1. Going cheap Since entrepreneurs are usually tight on cash, it’s all too common for them to go shopping for new talent with a specific dollar figure in mind. That’s...
1. Not listening How many times has a customer approached you in the middle of your peak time to complain or offer a comment? Do you remember exactly what they said? If...
1. Not listening to what your customer truly wants and needs. When my wife and I went to buy a vehicle, the salespeople weren’t listening. Sadly, this is not uncommon among...
CLEAR MOTIVE: This is the most basic factor which should be taken care of. The main idea behind communicating with your customers must be clear in your mind. What...
Marketing mistake #1: If I build it, they will come. Many small business owners take the time to set up a website, Twitter account and Facebook Fanpage. Then, they sit back...
Leaders have daily challenges like anyone else. Such challenges could be health, family issues, and work place challenges to name a few. Everyone has their own challenges; each person carries different size...
Twenty-seven ways you can mess up in small business means 27 ways you can learn something and do better the next time. You don’t build success on success...
1. Spending too much or too little money Ben Franklin might have stressed that a penny saved is a penny earned, but saving pennies is daunting and nearly impossible in the...
