1. Clearly communicate your differences. NFIB member Glenn Phillips, president of Forté Inc., a technology firm in Birmingham, Ala., says strong communication is critical in his industry because customers can struggle to distinguish...
1. Determine Who Your Competition Is Sure, this sounds easy, but you’ll have to go beyond the obvious to get a really useful answer to this question. Take into account not only...
On the other hand, you have indirect competition. As the name indicates, this kind of competition is easy to miss. Here are five of them to consider: There is no “real” need now This...
(…) Fear (or a crisis): Fear is a great short-term motivator, but it tires people and wears them out fairly fast. Anxiety is no motivator at all until it is converted...
