Curiosity: Have you ever really stopped to wonder about, listen to and ask your potential clients about what’s going on for them? This goes beyond a casual, « Hi, how are you? »...
1. Increase your competitive edge One of the greatest benefits to you of having a strong brand is that it creates a sense of individuality and « separateness » in the marketplace so that...
Email address. The other day, I received an email message from someone who claimed to be a social media expert, specializing in personal branding. Only problem was that his email...
Define your brand vision. Articulate the aspirations for your brand. Why are you undertaking a branding initiative right now? Collect insights from your customers and prospects. What do...
What part of your brand are you unclear about? Your brand has several distinct parts: your message, your value, your differentation, your personality and your...
Take Time: Even if you have an awesome idea for a creative business, putting a product out without considering branding elements may hurt the product’s reception. Consider what you want to be known...
Distinguish yourself from the competition: A unique brand identity will help you stand out in a crowded global marketplace. When you think of majorly successful companies and their products, you will...
Kanso-elimination of clutter Prune people, places, processes, and things that are cluttering up your path that are not helping you grow. Let go and move on from them and make room for new...
1. Your personal brand is based on results A personal brand can be engineered by PR and communications experts in the short term, but it will only withstand the test of...
