Which is more important to a customer price or value? I asked myself this question while I was shopping for an Xbox for my kids. I stumbled across one at a chain...
For many leaders, January marks a time filled with conversations related to performance expectations and goals for the coming year. Most of the leaders that I work with...
The sale always begins with a sales lead. Looking for more sales leads is a critical component of any sales professional’s job. Without sales leads, you have no new potential customers to...
If you put time, money and effort into your search engine optimization (SEO) efforts, and they are not working, it’s time to make some changes. When I was...
It’s that time of year when everyone is making New Year resolutions to improve their lives in the months ahead, from health to relationships to finances. Another worthy...
Allowing gossip in the workplace is like encouraging your employees to swim with sharks. Let me cut right to the chase – real leaders don’t participate in gossip, and likewise they don’t tolerate...
It’s true that hindsight is always 20/20. However, few people take advantage of this wisdom systematically. Think about the last project you finished, product you shipped or goal you achieved. Read more
Think about all the work that goes into driving traffic to your website. From social media engagement to blogging and email, a huge part of your marketing campaign involves generating...
« Your business needs to be on Twitter. » It seems like all the small-business-marketing publications tell you to do it. But how will Twitter help you improve your small, local business?...
